Instagram Reels, launched in late 2020, is the platform's answer to TikTok. Meanwhile, TikTok, which launched in just 2017, is similar to Vine in that it allows users to create 10 to 60-second looping videos that can be seen on their profiles or can be algorithmically placed on feeds of users with similar interests or demographics. This platform leads to users creating content that is more lighthearted on uncensored than other more public-facing platforms. Unlike most other apps, Snapchat content expires either immediately or after 24 hours. Snapchat, which launched in 2011, allows users to create video-based stories about their lives and send video or image-based messages to their friends. They also feel more niche and non-traditional than older platforms, like Facebook or Twitter. They allow users to express their creativity with short mobile videos while attracting Gen Z and millennial audiences.

Since then, we've seen apps like Snapchat, Instagram’s Reels feature, and TikTok fill its void.

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